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Because Size Matters

Forgive the title, I couldn’t resist.  This past week I’ve been rotating a new splashpage format among various traffic exchanges and mailers, and after a few days “at speed”, I’ve learned a few things.  What works, what doesn’t, and more importantly which page elements are getting noticed.  If you haven’t seen one of these pages floating around, give this one a peek.  Notice how it directly promotes my affiliate link for advertising I use, while at the same time promoting me through design, etc (and that personally branded popup, of course).  Here’s the short version of my new knowledge, in no particular order:

  1. Yes, WordPress pages (even packed with cool stuff) can still load quickly enough for traffic exchanges, mailers, and other incentivized “quick view” advertising sources.  Mind you, those splashpages of mine are stripped down a bit from a more traditional WP template.
  2. Layered Popups are brilliant – even without a freebie to give away, folks are subscribing to my newsletter at a nice clip.
  3. There’s something about Traffic-Splash and my normal tracking that doesn’t quite jibe, but that’s OK. There’s always more than one way to track, but I think something changed in their world since I last ran targeted campaigns.  Still a fan of the Splash of course!
  4. I’m still indecisive about my sidebar content.  (or am I?)
  5. Size definitely matters.  In oversight (days ago) I forgot to optimize the size and display of my branded image on my favorite popup inviting viewers to subscribe.  The result?  An inglorious extra 300kb of page size and half-second of page load time – ouch.  Fixed, of course.

If this post were to have a lesson, I’d have to say it actually has two.  One, if you’re using images anywhere on your blog and want to keep things moving quickly, be sure to use the smallest possible size of image (appropriate to use) to avoid giving up unnecessary load time.  Crop, optimize, whatever – just keep in mind images and other media are a huge part of the data that populates your pages, and have an equally huge impact on page load speed.  Keep them light and tight!

Oh – that second lesson?  Cheesy post title gags are still funny. 🙂

You can always test load speeds somewhere online for free – I recommend Pingdom Tools for a hassle-free experience.  Cheers!


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